Must women be seen to be heard? Voice and gender bias in TV adverts
Friday, September 12, 2014 - 03:32
in Psychology & Sociology
A new article examines the voice in TV advertising and its relation to visual image and gender. Do advertising voiceovers affect consumer perceptions of gender? Using quantitative and qualitative analysis, researchers test their hypotheses on these issues. Their results reveal some thought provoking insights into audio visual media gender representations.