Organic vs. paid advertising? Inside the mind of an online browser

Monday, August 25, 2014 - 15:30 in Mathematics & Economics

The keyword term a consumer uses in their search engine query can predict the likelihood that they will click on an organic or paid advertisement. That's according to new research that takes a unique look at a consumer's behavior between the keyword search and the point-of-click. The new information may give marketers the edge in converting even more consumer clicks on their sites.

Read the whole article on Science Daily

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