Anticipating experience-based purchases more enjoyable than material ones
Monday, August 25, 2014 - 15:30
in Mathematics & Economics
To get the most enjoyment out of our dollar, science tells us to focus our discretionary spending on trips over TVs, on concerts over clothing, since experiences tend to bring more enduring pleasure than do material goods. New research shows that the enjoyment we derive from experiential purchases may begin before we even buy.