Celebrity promotion of charities 'is largely ineffective' says research

Celebrity promotion of charities is ineffective at raising awareness, but can make the stars more popular with the public, new research says. "Regardless of what celebrities may want in terms of publicity -- and the interviews suggest that many would seek to maximize the attention given to their cause, and not to them -- it is clear that the celebrity can often do better out of this attention than their causes," researchers report.

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