Being faced with gender stereotypes makes women less likely to take financial risks

Wednesday, November 17, 2010 - 13:42 in Psychology & Sociology

Last year Nicholas Kristof declared in his New York Times column what banks need to fix their problems: Not just a bailout, but also "women, women, and women." Women are generally thought to be less willing to take risks than men, so he speculated that banks could balance out risky men by employing more women. Stereotypes like this about women actually influence how women make financial decisions, according to a new study.

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