Brand preference may be in the drink, not in the head, vodka study shows
Monday, June 7, 2010 - 13:40
in Psychology & Sociology
Scientists are reporting the first identification of a chemical basis for people's preference for certain brands of vodka, which outsells rum, gin, whiskey and tequila. They found that vodka differs from simple water-ethanol solutions in ways that could alter vodka's perceived taste.