Alcohol On TV Makes People Drink More

Wednesday, March 4, 2009 - 19:28 in Psychology & Sociology

New research has shown for the first time that portrayals of alcohol in films and TV advertisements have an immediate effect on the amount of alcohol that people drink. The research found that people who watched films and commercials in which alcohol drinking featured prominently immediately reached for a bottle of beer or wine and drank an average of 1.5 bottles more than people who watched films and commercials in which alcohol played a less prominent role.

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