Learning From Our Mistakes: Consumers Won't Be Deceived Twice
Saturday, February 28, 2009 - 20:21
in Mathematics & Economics
Sometimes a high price tag, a label, or an ingredient can lead us to believe that we're purchasing a high-quality item. But what happens if the attribute that attracted us to the product is false or meaningless? A new study examines consumer responses to "biasing cues," features that consumers assume are related to the quality of the item.