Complex Decision? Don't Think About It
Wednesday, December 10, 2008 - 09:35
in Psychology & Sociology
It may be surprising to learn that recent studies have suggested that the best way to deal with complex decisions is to not think about them at all -- that unconscious thought will help us make the best choices. Although this may seem like an appealing strategy, new research in Psychological Science cautions that there are limitations in the efficacy of unconscious thought making the best decisions.