Complex Decision? Don't Sleep On It

Monday, August 11, 2008 - 07:28 in Psychology & Sociology

Neither snap judgements nor sleeping on a problem are any better than conscious thinking for making complex decisions, according to new research. The finding debunks a controversial 2006 research result asserting that unconscious thought is superior for complex decisions, such as buying a house or car. If anything, the new study suggests that conscious thought leads to better choices.

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