Tobacco Industry Manipulated Cigarette Menthol Content To Recruit New Smokers Among Young People, Research Shows
Thursday, July 17, 2008 - 23:07
in Psychology & Sociology
Researchers at Harvard School of Public Health explored tobacco industry manipulation of menthol levels in specific brands and found a deliberate strategy to recruit and addict young smokers by adjusting menthol to create a milder experience for the first time smoker. Internal industry documents, independent lab tests and survey data reveal strategy.