The High Cost Of Low Status: Feeling Powerless Leads To Expensive Purchases
Thursday, June 26, 2008 - 09:28
in Mathematics & Economics
Feeling powerless can trigger strong desires to purchase products that convey high status, according to new research. In a study that may explain why so many Americans who are deeply in debt still spend beyond their means, authors found that research subjects who were asked to recall times when someone else had power over them were willing to pay higher prices for status-symbol items.
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