Media coverage responsible for growth in vaccination rates

Thursday, June 24, 2010 - 06:50 in Health & Medicine

Mass media coverage of flu-related topics such as vaccine shortages and delays appears to boost overall vaccination rates and prompt people to get their shots earlier in the flu season. A study published online today in the journal Health Service Research shows that, on average, national news reports involving the flu are estimated to increase annual vaccination rates by as many an 8 percentage points...

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