New and improved? Novelty drives choice behaviour

Friday, June 27, 2008 - 16:49 in Psychology & Sociology
Learn more about: familiarity new research

New research suggests that novelty drives choice behaviour in humans, even when the degree of familiarity with an option is completely unrelated to choice outcome...

Read the whole article

See latest science articles from Science Centric

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox!

Related