Study scrutinizes hidden marketing relationships on social media
Monday, December 17, 2018 - 15:00
in Mathematics & Economics
Federal regulators require social media personalities to alert their viewers to promotional payments for products and gadgets shown on their channels, but an analysis by Princeton University researchers shows that such disclosures are rare. The study focused on affiliate marketing, in which companies pay a commission to social media figures for driving sales. Content creators who produce […]