When political ideology shapes luxury buying
Friday, July 20, 2018 - 09:00
in Mathematics & Economics
New research shows that conservative shoppers are much more likely than their liberal counterparts to purchase luxury items if and when they believe the purchase will help them maintain their social status. The empirical research was done by David Dubois, Associate Professor of Marketing at INSEAD, Jeehye Christine Kim of Hong Kong UST Business School […]