Sunk cost fallacy: Even mice and rats stick with bad choices
Friday, July 13, 2018 - 14:00
in Psychology & Sociology
The behavior of people who remain committed to a choice, even when it is clear that an alternate choice would be a better option, has been a perplexing phenomenon to psychologists and economists. For example, people will continue to wait in the slow line at a grocery store, stick out an unhealthy relationship, or refuse […]