Source is Key to Credibility in Social Media Messaging
Thursday, October 13, 2016 - 09:01
in Psychology & Sociology
Health news distributed on social media is most credible when the source of the information is an established public healthcare organization, but it loses credibility as it is forwarded on by users, specifically through retweets on Twitter, according to a study co-authored by a UConn researcher. Researchers selected a message from the Centers for Disease […]