Awash in Awareness: Knowing a Product's "Water Footprint" May Help Consumers Conserve H2O
Saturday, March 27, 2010 - 22:14
in Earth & Climate
If you think your morning cup of joe only has 12 ounces (35 centiliters) of water in it, you're sorely mistaken--it has closer to 40 gallons (150 liters). Conservation scientists say it's time consumers become aware of the quantity and source of water that goes into growing, manufacturing and shipping food.