Innovation in traditional foodstuffs could harm their image
Tuesday, March 2, 2010 - 11:42
in Mathematics & Economics
Researchers from the Institute for Food and Agricultural Research and Technology (IRTA) have analysed the definitions of 'traditional food' and 'innovation' in order to predict the degree to which people will accept changes in the foods they eat. Although change seems to be accepted, the results show that some innovations in foods could harm their traditional product image.