Brainstorming works best in less specialized efforts, says Management Insights study

Thursday, December 10, 2009 - 13:21 in Mathematics & Economics

Applying brainstorming techniques to new product development works best when the collaboration employs participants from varied specialties gathering to develop a less complex product, according to the Management Insights feature in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®). Link:  http://www.informs.org

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