Silver lining effect study, 'I have some good news and some bad news,' in INFORMS journal

Monday, November 30, 2009 - 14:42 in Psychology & Sociology

Communicating "I have some good news and some bad news" is better than combining messages into a single, bleak result when small gains and large losses occur together, according to a study in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS®). "The Silver Lining Effect: Formal Analysis and Experiments

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