Alcohol advertising reaching too many teens on cable TV, researchers say

Thursday, August 20, 2009 - 16:35 in Psychology & Sociology

A new study from the Center on Alcohol Marketing and Youth, in collaboration with UCLA, has found a striking correlation between teenage viewership and the frequency of alcohol advertising on cable television. The findings show that ads for beer, spirits and "alcopop" aired much more frequently when more teens were watching.

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