Focus on the future: Long-term goals help us resist unhealthy urges
Tuesday, March 31, 2009 - 10:49
in Health & Medicine
Imagine a delicious pile of French fries next to a low-fat green salad. After resisting the fries, can you really be expected to go to the gym instead of watching TV? According to a new study in the Journal of Consumer Research, consumers who focus on long-term goals are more likely to resist unhealthy urges.