I Cain't Quit This Science Conference Flier
Brokeback Mitochondria This is by far the most creative flier I've ever seen for an academic conference. Rebecca BoyleJust as these genetically modified gay mice cain't quit each other As a science journalist, I get all kinds of magazines, brochures and fliers from universities and academic societies, inviting me to learn about new research and attend science conventions. None has ever caught my attention like this amazing flier, which arrived in my mailbox today. Announcing a study about "gay genes" is one thing -- featuring cartoon mice as the stars of "Brokeback Mountain" is something else altogether. The American Society for Cell Biology, based in Bethesda, Md., is using this postcard to entice journalists to cover its annual meeting this winter. The mice posed a la "Brokeback Mountain" sets a Western theme for the whole conference -- despite the news that it's being held in Philadelphia. Major sessions are all...