The unintended consequences of tinkering with online prices

Tuesday, February 12, 2019 - 07:50 in Mathematics & Economics

When your online retail platform clears billions of transactions a year, what's the harm in testing different prices for the same products on a relative handful of your customers? You might find a way to maximize revenue by increasing sales volume on your lower-priced products, right? Or, you might lock down sales on a product that your consumers were on the fence about.

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