Privacy, please: Why surveiling shoppers can inhibit sales, and how to fix it
Wednesday, July 19, 2017 - 10:32
in Mathematics & Economics
No shopper likes being watched closely, especially if they're buying an item they find very personal and potentially embarrassing - for instance, foot fungus cream or hemorrhoid cream. Three marketing professors recently conducted research on this phenomenon and concluded that the problem is real and is relatively easy for retailers to address.