Surveiling the consumer for loyalty and profit
Wednesday, March 22, 2017 - 10:31
in Mathematics & Economics
Surveillance may be a dirty word when it comes to domestic politics, but understanding what interests the consumer and how technology may provide insights is a legitimate concern of retailers. Exactly which technologies yield the appropriate balance of potential profits and privacy can be a confounding dilemma. Marketing Professors J. Jeffrey Inman and Hristina Nikolova reviewed recent retail technologies and created a guide to help retailers find their way through.