DirecTV Now: A trial is free, but it's a hard sell for some

Wednesday, January 11, 2017 - 14:11 in Psychology & Sociology

AT&T says the market for its new internet cable service , DirecTV Now, could be as large as 20 million households. To put it to the test, I farmed out part of this review to several friends and relatives. It's TV, it's fun, it's a free trial with no hassle. Why wouldn't people jump at the chance to try something new?

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