Businesses that show commitment to sustainability inspire greener customers

Friday, August 26, 2016 - 16:41 in Mathematics & Economics

Spending a little to prove a commitment to sustainability can help tourism industry businesses such as hotels inspire customers to conserve resources—and save money in the process, according to new research from SFU's Beedie School of Business. The study found that hotel guests' willingness to conserve resources—such as turning off lights, reusing towels, or setting the thermostat at a specific temperature—is affected by how "green" they perceive the hotel to be.

Read the whole article on Physorg

More from Physorg

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net