Researchers study nuances of social media 'likes'
Friday, June 24, 2016 - 06:21
in Mathematics & Economics
The simple act of pressing a "like" button on a social media site can speak volumes about a user's preferences, relationships and behavioral patterns, according to Penn State researchers, and such findings about a user could help improve and personalize services. The ultimate goal of their multi-year project, LIKEs-R-Us, is to leverage the data they have collected into developing enhanced technologies that assist users in their social networking and online activities.