Study shows beliefs about karma influence consumers' responses to charitable appeals in advertising
Friday, May 13, 2016 - 13:59
in Psychology & Sociology
When you're paid to sell things, it doesn't hurt to be able to stretch the truth or prey on people's emotions once in a while. Most advertisers probably don't spend too much time thinking about karma, then, but perhaps they should—at least if they want to get better at their jobs.