Friends' online influence increases ecommerce purchases 60 percent
Tuesday, August 25, 2015 - 15:30
in Psychology & Sociology
A study on peer influence in ecommerce shows a 60% higher chance of buying an online service if it's purchased by friends, according to research that appears in the current issue of Management Science, a publication of the Institute for Operations Research and the Management Sciences (INFORMS), the leading professional association in analytics and operations research.