Gimmicks and technology: California learns to save water

Friday, July 3, 2015 - 01:00 in Earth & Climate

Billboards and TV commercials, living room visits, guess-your-water-use booths, and awards for water stinginess—a wealthy swath of Orange County that once had one of the worst records for water conservation in drought-stricken California is turning things around, proving it's possible to get people to change their ways.

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