Reputation and online buzz

Reputation is an asset to cherish, whether corporate, institutional or personal. In the age of social media, however, reputation is more fragile than ever. News of a simple mistake or misjudged action can spread rapidly via social networking sites. The ill-judged video, the angry response, the tasteless joke, the inappropriate photograph… In the past, they would reach very few people and would be quickly forgotten in the print era, unless particularly gruesome. Today, Twitter and YouTube and a legion of citizen journalists will prevent the Internet from ever letting you, your friends, family, customers or membership from ever forgetting even the most trivial of faux pas.

Read the whole article on Physorg

More from Physorg