MU researchers develop more accurate Twitter analysis tools
Wednesday, August 27, 2014 - 12:31
in Psychology & Sociology
"Trending" topics on the social media platform Twitter show the quantity of tweets associated with a specific event. However, trends only show the highest volume keywords and hashtags, and may not give qualitative information about the tweets themselves. Now, using data associated with the Super Bowl and World Series, researchers at the University of Missouri have developed and validated a software program that analyzes event-based tweets and measures the context of tweets rather than just the quantity. The program will help Twitter analysts gain better insight into human behavior associated with trends and events.