Avoiding buyer's remorse: Is product satisfaction higher when consumers are flush?
Tuesday, July 22, 2014 - 14:00
in Mathematics & Economics
It's the last day of the month and your paycheck arrives tomorrow. You buy a new pair of shoes but have a nagging feeling your money could have been better spent. According to a new study in the Journal of Consumer Research, consumers are less satisfied with what they have purchased with their bottom dollar compared to when they have money in the bank.