New research in Biotropica asks FIFA to follow through with its environmental claims. The 2014 FIFA (Fédération Internationale de Football Association) World Cup will be played in Brazil. Its "Football for the Planet" program aims to monitor greenhouse gasses, provide environmentally friendly stadiums, and better waste management. However, FIFA has not maximized this opportunity. In an article published in the upcoming issue, researchers challenge the role that FIFA and the Brazilian government play in protecting the environment, asking both to: protect 1,000 hectares of the critically endangered Caatinga ecosystem – the natural habitat for its World Cup mascot, Fuelco - for each goal scored in the World Cup.