Newlyweds, be careful what you wish for

A statistical analysis of the gift "fulfillments" at several hundred online wedding gift registries suggests that wedding guests are caught between a rock and a hard place when it comes to buying an appropriate gift for the happy couple. The details reported in the International Journal of Electronic Marketing and Retailing suggest that most people hope to garner social benefits of buying an expensive gift that somehow enhances their relationship with the newlyweds while at the same time they wish to limit monetary cost and save money.

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