Why are consumers less likely to buy a product when it's the only option?

Friday, July 26, 2013 - 12:30 in Mathematics & Economics

Consumers are more likely to search for alternatives when they are given only one option, according to a new study in the Journal of Consumer Research.

Read the whole article on Physorg

More from Physorg

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net