Tale of two e-retailers: study finds U.S. online consumers bigger risk-takers, more trusting than Korean shoppers
U.S. online shoppers more likely to be risk-takers compared to their Korean counterparts, says Professor Frances Gunn, Ted Rogers School of Retail Management. She is the Canadian co-author of an international study that examined cultural differences between e-retailing in the U.S. and Korea.Do you worry about your credit card number getting stolen after youve bought books, gifts or anything else online? When it comes to e-retailing, recent research from Ryerson University reveals online consumers in the United States are more trusting of companies websites -- and are more willing to part with their hard-earned cash than consumers in Korea.
- New NC State study shows it pays to shop around onlineMon, 24 Nov 2008, 9:08:19 EST
- Consumers dictate their own 'rules of engagement' with retailers onlineMon, 21 Sep 2009, 16:57:53 EDT
- Future for Internet retailers: Compete on niche products advises management insights studyWed, 18 Nov 2009, 14:20:50 EST
- Cuts to rewards plans unlikely to hurt credit card use, Rotman study showsMon, 20 Jul 2009, 12:38:17 EDT
- K-State marketing professor says online shopping will look something like Second Life in the futureThu, 19 Feb 2009, 12:36:20 EST