Fear factor isn't enough: Ads have to gross you out to work best
Wednesday, February 29, 2012 - 06:00
in Psychology & Sociology
(PhysOrg.com) -- We've all seen the ads meant to scare us into buying products like protective sunscreen or to avoid doing something like drugs. Well, it turns out those advertisements may only freeze us with fear and inaction. New research from the W. P. Carey School of Business at Arizona State University shows, in order to work best, these ads also have to disgust and gross us out.