Trimming super-size with half-orders, plate colors
Monday, February 13, 2012 - 15:31
in Mathematics & Economics
(AP) -- Call it the alter-ego of super-sizing. Researchers infiltrated a fast-food Chinese restaurant and found up to a third of diners jumped at the offer of a half-size of the usual heaping pile of rice or noodles - even when the smaller amount cost the same.
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