What kind of chocolate is best? The last you taste, says a new study

(Medical Xpress) -- Like to save the best for last? Here’s good news: If it’s the last, you’ll like it the best. That is the finding of a new study published in Psychological Science, a journal of the Association for Psychological Science. “Endings affect us in lots of ways, and one is this ‘positivity effect,’” says University of Michigan psychologist Ed O’Brien, who conducted the study with colleague Phoebe C. Ellsworth. Graduation from college, the last kiss before going off to war: we experience these “lasts” with deep pleasure and affection—in fact, more than we may have felt about those places or people the day before. Even long painful experiences that end pleasantly are rated more highly than short ones ending painfully.

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