Forecast: Tough times ahead for daily deal sites
Tuesday, June 14, 2011 - 14:30
in Mathematics & Economics
Over the next few years, it is likely that daily deal sites will have to settle for lower shares of revenues from businesses compared with their current levels, and it will be harder and more expensive for them to find viable candidates to fill their pipelines of daily deals, according to Utpal Dholakia, associate professor at management at Rice University's Jones Graduate School of Business. In his third study the most exhaustive study done to date on the daily deals industry Dholakia found that there is very little difference between companies in the ever-expanding competition for consumer dollars, and it will be difficult for any one site to stand out from the others.