Study says media reports about uncommon acts of goodness can make good people even better

Wednesday, March 30, 2011 - 08:30 in Psychology & Sociology

People with a strong moral identity are measurably inspired to do good after being exposed to media stories about uncommon acts of human goodness, according to research at the University of British Columbia’s Sauder School of Business.

Read the whole article on Physorg

More from Physorg

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net