Brand preference may be in the drink, not in the head
Monday, June 7, 2010 - 12:03
in Psychology & Sociology
Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 for a bottle of a "tasteless" beverage that can't possibly taste much different than its $6 counterpart? Or is there really a scientific basis for the differences that drinkers claim to taste in America's favorite hard liquor?