Brand preference may be in the drink, not in the head

Monday, June 7, 2010 - 12:03 in Psychology & Sociology

Those social drinkers who order super-premium vodka in every martini or vodka-and-cranberry, and disdain that default "well" liquor. Are they just vodka snobs, who pay $60 for a bottle of a "tasteless" beverage that can't possibly taste much different than its $6 counterpart? Or is there really a scientific basis for the differences that drinkers claim to taste in America's favorite hard liquor?

Read the whole article on Physorg

More from Physorg

Latest Science Newsletter

Get the latest and most popular science news articles of the week in your Inbox! It's free!

Check out our next project, Biology.Net