A woman's touch: Physical contact increases financial risk taking

A woman's touch is all it takes for people to throw caution to the wind. That's the conclusion of a new study published online in Psychological Science, a journal of the Association for Psychological Science. If a female experimenter patted a participant on the back, they'd risk more money than if she just talked to them, or if a man did the patting. The researchers think this comes from the way that mothers use touch to make their babies feel secure.

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