Silver lining effect study, 'I have some good news and some bad news'
Monday, November 30, 2009 - 17:14
in Psychology & Sociology
Communicating "I have some good news and some bad news" is better than combining messages into a single, bleak result when small gains and large losses occur together, according to a study in the current issue of Management Science, the flagship journal of the Institute for Operations Research and the Management Sciences (INFORMS).