The unicycling clown phenomenon: Talking, walking and driving with cell phone users

Everyone tends to float off into space once in a while and fail to see what is sitting there right in front of them. Recently researchers decided to put the theory of "inattentional blindness" to the test: the unicycling clown test. They documented real-world examples of people who were so distracted by their cell phone use that they failed to see the bizarre occurrence of a unicycling clown passing them on the street. The study is published in an upcoming issue of Applied Cognitive Psychology.

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